Was my bias getting in the way?

After interviewing my user, I brainstormed many ideas and performed a comparative analysis of apps that might already be solving this problem. After testing comparable apps dedicated to decision-making and evaluating pros and cons, I looked for ways to personalize a more unique solution to fit Robbie’s personality and needs more closely than apps already on the market. I went back to my user and interviewed him again. I realized my bias was getting in the way. It had become more clear, that this impulsive personality would never benefit from an app that was user-initiated. I went back to the drawing board. Literally.

Through my interviews, I learned that my user had a close relationship with his granddad. This gave me the idea of a sage. Wise advice from a non-judgemental source that would volunteer advice and not wait to be asked. In order for this app to be successful the tone had to be friendly, light and not nagging.