1. DISCOVER

Research. Personas. Interviews.

2. SKETCH

Brainstorm. Whiteboard. Sketch.

3. PROTOTYPE

User Tasks. Userflows. Wireframes.

4. TEST

User-testing.  Refine.  Repeat.

5. DESIGN

Hi-fidelity. Pixel-perfect. Beautiful.

User Experience Design

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Visual Design

About Leyda

She Brings Her Lunchpail…

Someone once said this about me. It’s true. I’m a pull-yourself-up-by your bootstraps type. That’s what brought me to UX.  With many years of design and leadership experience, I struck out on my own to run a profitable design business. I set up shop at Atlanta Tech Village where I designed websites and branding for individuals, businesses and start-ups. I fell in love with the scrappy, nimble nature of the start-up world and viewing product development through the eyes of a user, so I dropped everything, went back to school to go deep into the world of UX.  The last few years of working in product design have shaped my design philosophy to prioritize assumption validation via strong discovery and iterative design practices.

Download My Resume (PDF)