1. DISCOVER

Research. Personas. Interviews.

2. SKETCH

Brainstorm. Whiteboard. Sketch.

3. PROTOTYPE

User Tasks. Userflows. Wireframes.

4. TEST

User-testing.  Refine.  Repeat.

5. DESIGN

Hi-fidelity. Pixel-perfect. Beautiful.

User Experience Design

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Visual Design

About Leyda

She Brings Her Lunchpail…

Someone once said this about me. It’s true. I’m a pull-yourself-up-by your bootstraps kind of designer. That’s what brought me to UX.  With many years of design and leadership experience, I struck out on my own to run a profitable design business. I set up shop at Atlanta Tech Village where I created websites and visuals directly for individuals, businesses and start-ups. I fell in love with the scrappy, nimble nature of the start-up world and viewing product development through the eyes of a user, so I decided to drop everything to top-off my skill set with formal UX training. My sweet spot is the area where user & business goals meet: I synthesize business objectives, listen to users and challenge assumptions to creatively solve both their needs.

Download My Resume (PDF)