[krown_column width=”2/3″ el_position=”first”] [krown_tabs] [krown_tabs_section title=”Branding “]

What is branding anyway?  Branding is more than a logo. It is a collection of elements that comprise the look, feel and attitude of your company or personal identity. We will target your ideal customers and design the building blocks to attract and speak to them. With a strong brand established, everything flows more easily. You will have the visual guidelines available to guide you through designing the look of any future piece of collateral; an email, social media post or brochure.  Here’s a breakdown of the branding journey:

Step 1 – Are We a Match?
Before deciding to work together, we’ll chat via Skype to make sure we’re a match.

Step 2 – Discovery
It’s important for me to understand exactly what you’re trying to achieve so I’m going to ask you many questions to understand the goals of your business and drill down to discover your vision. If I’m branding you or your business, I will have you fill out a questionnaire to help guide this process and get out on paper what’s in your head.  Then, I will research your personal competitive landscape. Even if you are a unique product or business, this is a vital step in making sure you will stand out among the noise.

Step 3 – Set the Mood
I will present you with 3 mood boards, each offering a unique combination of color, fonts and design elements, that will lay the foundation for your new brand.

Step 4 – Design
With a mood set, we move into the logo development phase where you will be provided with 3 logo concepts. The concept of your choosing will go into refinement. This will give us two more opportunities to further refine the idea and tweak the execution before the logo is finalized.

Step 5 – Logo Suite & Mini Style Guide
Once we have finalized the design of your brand, you will be provided with a full suite of logo versions including: Color, black & white, eps and png.  You will also be provided with a pdf recapping all the decisions we made along the way in creating your new brand, specifying colors in RGB, CMYK, HEX, fonts and general logo usage.  This mini Style Guide will help you make consistent decisions when expanding the reach of your brand.

Starting at $1,500
[/krown_tabs_section] [krown_tabs_section title=”Web Design“]

There is a website for every need and budget. I scope each project individually. Functionality, turn-around-time and number of stakeholders are just a few variables in a project that influence the cost of services.

If you are an individual simply looking to establish an online presence, update your current website or would like the ability to manage your own website, I can create a website for you using a pre-developed WordPress theme that suits your needs. I procure, style and customize the theme to fit your unique brand. Customizations include custom designed graphics to match your brand, custom colors and unique fonts. Starting at $3,000

If your business is looking for something more unique or has more functionality needs, I may collaborate with my network of developers to design a custom website that fits your brand. Starting at $6,000

For more information, read Website Design FAQs.

[/krown_tabs_section] [krown_tabs_section title=”UI/UX Design“]

With over 14 years of UI design experience, I can help you with your unique product design needs.

Photoshop UI Design
If you already have development resources covered, I’m happy to step in to fill the designer shoes for your project. I’ll flesh out the design of your website or app or other unique product by providing you with a well organized, labeled, layered and editable Photoshop file upon completion.  To give you a rough estimate, I can provide a design of a homepage and up to 2 subpages or 3 main screens of an app for $1,500.  I have tons of experience working with developers so I am happy to work directly with your dev team. Reach out to me and we can discuss your needs. I also provide:

  • Custom illustration work
  • Custom iconography
  • App Splash Screen Design
  • light CSS
[/krown_tabs_section] [krown_tabs_section title=”Graphic Design“]

I am a traditionally trained graphic designer so I can help you with any of your design needs. Reach out to me and we can discuss your needs.

  • Social Media Graphics: FB cover photo, Twitter background,  etc
  • Business Card Designs
  • Banner Ads:  static & animated
  • Infographics
  • Custom illustration work
  • Iconography
[krown_column width=”1/3″ el_position=”last”][krown_testimonial client=”Peter Fownes” position=”Photographer”]I have worked as a commercial photographer for over thirty years. Several years ago I asked Leyda to create a website. She has always been very creative and has been a pleasure to work with especially when it involved understanding my nuances. The original site was designed with a timeless feel to it, so it never felt dated. She is currently working on my second site which she has designed so that I can update and manage it going forward. This is great for me because I can have instant gratification from my latest postings, as well saving on design fees. Leyda is passionate about her work and has been a joy to work with.[/krown_testimonial][/krown_column]